Disclosed are a display apparatus including a display panel on which an image is displayed, a cover including a side portion configured to cover upper and lower side surfaces and left and right side surfaces of the display panel and a rear portion configured to cover an outer peripheral region of a rear surface of the display panel, and a rear cover coupled to the middle cover and configured to cover the rear surface of the display panel, and a hot stamping system for the same. A thin film having a particular color is attached to the side portion via the hot stamping system, which enables easy manufacture of the display apparatus having various colors of covers.