Methods and apparatus for integrating Bluetooth devices into neighbor aware networks are described herein. In some aspects, a method for wireless communication may comprise receiving at least one parameter indicating availability of a service associated with a first wireless protocol from a first wireless device configured to communicate according to the first wireless protocol. The method may further comprise encapsulating the at least one parameter into a service discovery frame associated with a second wireless protocol. The method may further comprise transmitting the service discovery frame to a second wireless device configured to communicate according to the second wireless protocol. The first wireless network comprises a Bluetooth protocol and the second wireless network comprises a WiFi protocol.