A feeder device of products with reduced longitudinal dimensions in machines for the tobacco industry comprises a main feeder roller which rotates continuously and which has a plurality of active peripheral flutes acting to hold a respective product; the main roller is designed to pass the products on to respective flutes on corresponding handling rollers of a main line of feed of the products in the machine the device is associated with; the device comprises means for continuously filling the peripheral flutes of the main roller, the filling means comprising a plurality of feeding and passing-on means, in particular at least first means and second means for feeding and passing on corresponding groups of the products to corresponding groups of flutes located one after the other on the main roller.