Network-assisted solutions are provided to maintain MBMS service continuity, to provide efficient localized MBMS service, and to achieve intelligent MBMS service management. In a first embodiment, a source eNB acquires MBMS information of neighbor cells and acquires MBMS reception/interest status information of a UE. Based on the acquired information, the source eNB makes handover decision for the UE to handover to a selected target cell and maintain MBMS service continuity. In a second embodiment, location information of a localized MBMS service is provided to a UE. Based on the location information, the UE is able to receive the localized MBMS service with minimum power consumption. In a third embodiment, an MBMS counting procedure is provided for an eNB to count the number of UEs that are receiving or are interested in MBMS service(s). Based on the counting result, the MBMS service(s) can be enabled or disabled accordingly.