Offers are provided based on an aggregate need. Data is collected data from a plurality of different communication devices. The data collected from each respective communication device indicates a need for a product associated with the respective communication device. An aggregate need for the product is determined based on the collected data. A determination is also made whether the aggregate need for the product meets a threshold. Responsive to determining that the aggregate need for the product meets the threshold, an offer for fulfilling the need for the product is sent to each respective communication device from which the data was collected that indicated the need for the product.