A press-formed product includes a body having a transverse cross section including a bottom portion and a shoulder portion contiguous to the bottom portion through an R end. In the transverse cross section, a first region from the R end to a position a distance away in a bottom portion extending direction, and a second region which is part of the bottom portion and is contiguous to the first region have a work-hardening distribution introduced by press-forming. The work-hardening distribution has an average hardness Hv1 of an area of the first region from a steel sheet surface to a depth obtained by multiplying a steel sheet thickness by 0.2 and an average hardness Hv2 of an area of the second region from the steel sheet surface to a position obtained by multiplying the steel sheet thickness by 0.2 to satisfy a relationship of Hv1>1.05×Hv2.