A vehicle recognition notification apparatus mounted on a subject vehicle includes: a recognition information reception processing section; an another-driver recognition state determination section; an informing control section; a subject-driver recognition state determination section; a recognition information transmission processing section; a subject-vehicle position acquisition section; a vehicle information reception processing section; an another-vehicle position acquisition section; and a visual line detection section. The subject-driver recognition state determination section determines whether the driver of the subject vehicle recognizes the other vehicle. The another-driver recognition state determination section determines whether the subject vehicle is present in a predetermined viewable range of the other vehicle.