A technique for determining and presenting marketing scenarios based on market characteristics are described herein. The technique includes receiving data regarding market environment and an expected change in the market environment. A number of market characteristics are calculated based on the collected data for a number of alternative marketing scenarios for addressing the change. A number of graphical objects corresponding to the marketing scenarios are displayed in a coordinate system to show correlation between a number of selected market characteristics. A number of additional components are assigned to the graphical objects to indicate additional characteristics of the presented marketing scenarios.