An information communication method is provided for obtaining information from a subject using a terminal device that includes an image sensor having a plurality of exposure lines. The method includes setting an exposure time of the image sensor so that, in an image obtained by capturing the subject by the image sensor, a bright line corresponding to each of the plurality of exposure lines included in the image sensor appears according to a change in luminance of the subject. The method also includes obtaining a bright line image including a plurality of bright lines, and obtaining identification information of the subject by demodulating data specified by a pattern of the plurality of bright lines. The method further includes sending (i) the identification information and (ii) language identification information to a server, obtaining a content identified by the identification information from the server, and displaying the translated content.