A paper feeding apparatus includes: a sheet loading unit for loading a bundle of sheets; a separation unit that separates a topmost sheet of the bundle of sheets loaded on the sheet loading unit, from the bundle of sheets; a conveyance unit that conveys the separated topmost sheet; an end fence that is movable in a sheet conveyance direction, abuts trailing ends in the sheet conveyance direction, and positions the bundle of sheets in the sheet conveyance direction; and a pressing unit that is provided in such a manner as to protrude from the end fence, and is able to press the trailing ends in the sheet conveyance direction of at least an upper part of the bundle of sheets, wherein the pressing unit has different pressing forces at an upper and a lower portion thereof, and has the lower pressing force stronger than the upper pressing force.