A wrinkle care support device includes: a wrinkle change detector that detects a change made in a wrinkle after occurrence of the wrinkle, the wrinkle having occurred in skin by provision of predetermined stimulation; a wrinkle care information determiner that determines, based on the detected change, user presentation information relating to wrinkle care; and an information outputter that outputs the determined user presentation information. Note that the wrinkle care support device may further include: an image obtainer that obtains an image where the skin is photographed; and a wrinkle detector that detects the wrinkle from the obtained image. The detection of the change may include a detection of a wrinkle disappearing time starting from when the predetermined stimulation is provided until the wrinkle is no longer detected.