A system includes a first application and a storage layer running on a cloud computing device, where the first application includes a service layer to interface over a network with a browser application running on a client computing device to provide the browser application access to the first application and a tagging module to interface over a communication connector with a second application running on a remote computing device having a database. The service layer receives requests for data from the first application and provides the requested data from the database. The tagging module is configured to tag a record of the data in response to tag requests from the first application, where the record of the data is tagged by generating an item reference to the record to enable a customized view of the data. The storage layer is configured to store the item references.