Disclosed is an operating method of an image display apparatus. The operating method includes displaying a first image on a display, displaying a first pointer on the display, the first pointer being linked to a first remote control device, displaying a second pointer on the display, the second pointer being linked to a second remote control device, the second pointer having a different shape than the first pointer, receiving a first user screen view command from the first remote control device, displaying a second image, the second image being a demagnified version of the first image, and displaying a first user screen on an area of the display where the second image is not displayed.