A method and system for managing quantity of carriers to aggregate together in carrier aggregation service, based at least in part on consideration of the type of content that will be communicated to or from the user equipment device (UE) at issue. A base station serving the UE may determine a type of content that will be communicated between the base station and the UE and, based at least on the determined type of content, may decide whether to apply carrier aggregation and, when the decision is to apply carrier aggregation, determine, based at least on the determined type of content, how many component carriers to aggregate together in the carrier aggregation service of the UE. The base station may then modify an air interface connection with the UE to encompass the determined number of component carriers.