Embodiments of the present invention are operable to generate a set of weights derived through crowdsourcing procedures for use in automatically performing white balancing operations on images captured by a digital camera system. Embodiments of the present invention are operable to generate a set of images which are illuminated with known and different illuminants. Using crowdsourcing procedures, embodiments of the present invention gather user feedback concerning which images from the set of images adjusted by the known illuminants are considered to be the most aesthetically pleasing. Images selected by the users are then stored within a database of selected images. Using a learning engine, embodiments of the present invention may then produce a set of weights based on the user selected images for use in determining a likely illuminant when performing automatic white balancing operations performed on the camera system.