A computer-implemented method includes: detecting whether a user is watching media content; after detecting that the user is watching media, presenting on a user device a first affordance providing a first user-selectable election to receive information on entities relevant to the media content; in response to user selection of the election: sampling at the user device program information from the media content including one or more of audio signals and subtitles, and sending the program information to a server, which identifies the media content and generates one or more second user-selectable user elections for the identified media content and sends to the user device one or more second affordances providing the second user-selectable elections; displaying the second affordances on the user device; and in response to user selection of one of the second affordances, displaying on the user device information on a respective entity relevant to the media content.