A wheel inflation apparatus including a wheel engagement unit that suspends a tire/wheel assembly and at least one inflation unit coupled to the robotic arm, each inflation unit being configured to inflate the tire/wheel assembly. A load measuring unit is configured to sense an amount of load being applied to the wheel/tire assembly. A controller is coupled to the load measuring unit for receiving a load signal and determining an internal air pressure of the tire/wheel assembly based on the load signal. The controller controls the at least one inflation unit based on the determined internal air pressure and a target (desired) air pressure value.