Techniques described herein may be used to provide wearable devices (e.g., a watch, a clip on device, etc.) for children with virtual friend and social networking services. A virtual friend may include an animal, a cartoon character, or another personality with which the child may interact by talking, asking questions, receiving status updates, etc. Social networking services may be provided so that the child may interact with other children in a social networking environment. The virtual friend and social networking services may be controlled and managed by a parent's smart phone or other handheld device. A parent may place limits on when the virtual friend is available and/or when the child may access the social network. The parent may also have other controls, such as who the child can connect with and contact in the social networking environment.