Invention Grant
- Patent Title: Methods and systems for displaying attribution credit data based on parameters
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Application No.: US14264666Application Date: 2014-04-29
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Publication No.: US09858588B2Publication Date: 2018-01-02
- Inventor: Stefan Schnabl , John Chih Chang Huang , Hongxu Cai , William Patrick Kee , Bozhena Bidyuk , Chao Cai , Xiaosa Zhao , James Edward Stewart , Richard Edward Little , Todd Morris Jackson
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Methods and systems for providing for display attribution data associated with one or more events are disclosed. Processor identifies channels from paths including events corresponding to position data identifying a position along the path at which the event was performed. Processor determines attribution credits assigned to each event included in the paths corresponding to the channel. Processor determines a number of attribution credits assigned to the channel. Processor identifies, from the paths, a plurality of event-position pairs. Each event-position pair corresponds to events that correspond to a respective channel and are performed at a respective position of the plurality of paths corresponding to the event-position pair. Processor determines, for each identified event-position pair, a weighting based on an aggregate of the attribution credits assigned to the events to which the event-position pair corresponds. Processor provides, for display, a visual object including an indicator to display the determined weightings.
Public/Granted literature
- US20150161652A1 METHODS AND SYSTEMS FOR DISPLAYING ATTRIBUTION CREDIT DATA BASED ON PARAMETERS Public/Granted day:2015-06-11
Information query