公开(公告)号：US20150161654A1

公开(公告)日：2015-06-11

申请号：US14103453

申请日：2013-12-11

Applicant: Google Inc.

Inventor： Richard Edward Little ,  Bozhena Bidyuk ,  Chao Cai ,  Todd Morris Jackson ,  John Chih Chang Huang

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0246

Abstract: Systems and methods for creating rules for assigning attribution credit across events, includes, identifying, by a processor, conversions at a website. The processor identifies path types associated with the conversions. Each path type identifies events and a index position indicating an event's relative position. The processor identifies a subset of the identified path types to be rewritten according to a path rewriting policy. The processor then rewrites the identified subset of the identified path types as rewritten path types. The processor determines, for each of the rewritten path types and remaining identified path types associated with the identified conversions, attribution credits for each event included in the path type. The processor creates, for each of the rewritten path types and remaining identified path types associated with the identified conversions, a rule for assigning the determined attribution credit to each event of the path type for which the rule is created.

Abstract translation: 用于创建用于在事件之间分配归因信用的规则的系统和方法，包括由处理器识别网站上的转化。 处理器识别与转换相关联的路径类型。 每个路径类型标识事件和指示事件的相对位置的索引位置。 处理器根据路径重写策略识别要重写的所识别的路径类型的子集。 然后，处理器将所识别的路径类型的所识别的子集重写为重写的路径类型。 处理器针对每个重写的路径类型以及与所识别的转换相关联的剩余识别的路径类型确定包括在路径类型中的每个事件的归因信用。 处理器为每个重写的路径类型和与所识别的转换相关联的剩余已识别的路径类型创建用于将确定的归因信用分配给创建规则的路径类型的每个事件的规则。

公开(公告)号：US20150363051A1

公开(公告)日：2015-12-17

申请号：US14670640

申请日：2015-03-27

Applicant: Google Inc.

Inventor： Jin Yao ,  Igor Arkadievich Ferst ,  Simon Rosen ,  John Chih Chang Huang

IPC: G06F3/0482 ,  G06F17/30 ,  G06F3/0484 ,  H04L29/08

CPC classification number: H04L67/02 ,  G06F16/26 ,  G06Q30/02

Abstract: A visual display and interactive system for displaying data describing sequences and patterns which contain entities (e.g., search terms or keywords from web searches) may be provided to analyze the sequences. A generated visual display may include a radial display with a dimension that is fixed and all sequences of entities of that dimension are used in generating the radial display, such as all conversion path sequences. Such a radial display may be used for visual searching and/or viewing the impact of certain entities, such as search terms, keywords, campaigns, etc. that lead to a desired action, such as a conversion action. The interactive system may include a radial sunburst diagram and a breadcrumb area that can selectively display drilldown information. The interface may be interacted with to display further information via selection of a conversion path prefix via mouseover (e.g., hover) and/or selecting an entity via mouse click.

Abstract translation: 可以提供用于显示描述包含实体的序列和模式的数据的视觉显示和交互系统（例如，来自网络搜索的搜索项或关键字），以分析序列。 生成的视觉显示可以包括具有固定的维度的径向显示，并且该维度的所有实体序列用于生成径向显示，例如所有转换路径序列。 这种径向显示可以用于视觉搜索和/或查看导致诸如转换动作的期望动作的某些实体（例如搜索词，关键词，广告活动等）的影响。 交互式系统可以包括径向日照图和可以选择性地显示钻取信息的面包屑区域。 可以通过鼠标悬停（例如，悬停）和/或通过鼠标点击选择实体来选择转换路径前缀来与接口进行交互以显示进一步的信息。

公开(公告)号：US20150161652A1

公开(公告)日：2015-06-11

申请号：US14264666

申请日：2014-04-29

Applicant: Google Inc.

Inventor： Stefan Schnabl ,  John Chih Chang Huang ,  Hongxu Cai ,  William Patrick Kee ,  Bozhena Bidyuk ,  Chao Cai ,  Xiaosa Zhao ,  James Edward Stewart ,  Richard Edward Little ,  Todd Morris Jackson

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0246

Abstract: Methods and systems for providing for display attribution data associated with one or more events are disclosed. Processor identifies channels from paths including events corresponding to position data identifying a position along the path at which the event was performed. Processor determines attribution credits assigned to each event included in the paths corresponding to the channel. Processor determines a number of attribution credits assigned to the channel. Processor identifies, from the paths, a plurality of event-position pairs. Each event-position pair corresponds to events that correspond to a respective channel and are performed at a respective position of the plurality of paths corresponding to the event-position pair. Processor determines, for each identified event-position pair, a weighting based on an aggregate of the attribution credits assigned to the events to which the event-position pair corresponds. Processor provides, for display, a visual object including an indicator to display the determined weightings.

Abstract translation: 公开了用于提供与一个或多个事件相关联的显示属性数据的方法和系统。 处理器识别来自路径的信道，包括与标识沿着该事件执行的路径的位置的位置数据相对应的事件。 处理器确定分配给与通道相对应的路径中包括的每个事件的归因信用。 处理器确定分配给频道的归因信用数量。 处理器从路径识别多个事件位置对。 每个事件位置对对应于对应于相应信道的事件，并且在对应于事件 - 位置对的多个路径的相应位置执行。 处理器对于每个识别的事件 - 位置对，基于分配给事件 - 位置对对应的事件的归因信用的总和来确定加权。 处理器提供用于显示的视觉对象，其包括用于显示确定的权重的指示符。

公开(公告)号：US09858588B2

公开(公告)日：2018-01-02

申请号：US14264666

申请日：2014-04-29

Applicant: Google Inc.

Inventor： Stefan Schnabl ,  John Chih Chang Huang ,  Hongxu Cai ,  William Patrick Kee ,  Bozhena Bidyuk ,  Chao Cai ,  Xiaosa Zhao ,  James Edward Stewart ,  Richard Edward Little ,  Todd Morris Jackson

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0246

Abstract: Methods and systems for providing for display attribution data associated with one or more events are disclosed. Processor identifies channels from paths including events corresponding to position data identifying a position along the path at which the event was performed. Processor determines attribution credits assigned to each event included in the paths corresponding to the channel. Processor determines a number of attribution credits assigned to the channel. Processor identifies, from the paths, a plurality of event-position pairs. Each event-position pair corresponds to events that correspond to a respective channel and are performed at a respective position of the plurality of paths corresponding to the event-position pair. Processor determines, for each identified event-position pair, a weighting based on an aggregate of the attribution credits assigned to the events to which the event-position pair corresponds. Processor provides, for display, a visual object including an indicator to display the determined weightings.

公开(公告)号：US09858586B2

公开(公告)日：2018-01-02

申请号：US14103453

申请日：2013-12-11

Applicant: Google Inc.

Inventor： Richard Edward Little ,  Bozhena Bidyuk ,  Chao Cai ,  Todd Morris Jackson ,  John Chih Chang Huang

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0246

Abstract: Systems and methods for creating rules for assigning attribution credit across events, includes, identifying, by a processor, conversions at a website. The processor identifies path types associated with the conversions. Each path type identifies events and a index position indicating an event's relative position. The processor identifies a subset of the identified path types to be rewritten according to a path rewriting policy. The processor then rewrites the identified subset of the identified path types as rewritten path types. The processor determines, for each of the rewritten path types and remaining identified path types associated with the identified conversions, attribution credits for each event included in the path type. The processor creates, for each of the rewritten path types and remaining identified path types associated with the identified conversions, a rule for assigning the determined attribution credit to each event of the path type for which the rule is created.