Methods, devices, and computer program products for synchronization of wireless devices in a peer-to-peer network are described herein. In one aspect, a method of communicating in a neighborhood aware network (NAN) is provided. The method includes generating a NAN frame including one or more of a first address field, a second address field, a third address field, a third address field, and an information element. The method further includes encoding a NAN identifier in at least one of the first address field, the third address field, and the information element. The method further includes transmitting the NAN frame.