A method and system for connecting a peripheral device to a user device via a Bluetooth protocol, comprising: at the peripheral device: initiating an broadcasting process, comprising: broadcasting a device discovery message, the device discovery message comprising a predetermined identifier designated for a social networking service associated with a social networking application executing on the user device; receiving, from the user device, a connection request corresponding to the device discovery message; and in response to receiving the connection request from the user device, establishing a Bluetooth connection to the user device.