A system may receive tag information, associated with media content, that includes a tag and a tag time. The system may generate, based on the tag information, clip information that includes a start time and an end time for a media content clip associated with the media content. The system may determine, based on the tag information, advertisement information that identifies an advertisement to be displayed with the media content clip, and indicates how the advertisement is to be displayed. The system may provide the tag information for display via a social media application, and may receive, via the social media application, an indication that the media content clip is to be provided for display to a user. The system may provide the advertisement information and the clip information such that the advertisement and the media content clip are provided for display to the user based on the advertisement information.