An image-capture unit of an image-capture apparatus captures an image of a subject. A display unit can be disposed in a range where emission light from the display unit reaches the subject whose image is captured by the image-capture unit and can display the image using the emission light. An emission light control unit executes control for changing at least one of a display content and a display state of an image displayed on the display unit at a time of photographing in consideration of an influence of the emission light (irradiation light) from the display unit on a photographing state of the subject.