A display apparatus includes a timing controller and a display panel. The timing controller generates first and second image data based on input image data and generates output image data based on the first and second image data. The first image data corresponds to a boundary region in a first image. The second image data corresponds to a non-boundary region in the first image. The display panel includes a plurality of pixels and displays the first image based on the output image data. The plurality of pixels include boundary pixels corresponding to the boundary region and non-boundary pixels corresponding to the non-boundary region. The boundary pixels operate based on a reference gamma curve. The non-boundary pixels operate based on first and second gamma curves different from the reference gamma curve.