A liquid crystal display device includes a plurality of pixels arranged in a matrix pattern, each pixel including a first electrode and a second electrode for generating a transverse electric field, wherein: in a first group of pixels arranged in a line along either a row direction or a column direction, pairs of pixels are arranged repeatedly, each pair of pixels including two adjacent pixels that are different from each other in terms of an electrode structure of at least one of the first electrode and the second electrode; and voltages of the same polarity are applied to the two adjacent pixels included in the pair of pixels, and voltages of different polarities from each other are applied to two pixel pairs adjacent to each other in the first group of pixels.