A role-based social network follow request that identifies a specified user role to follow within a social network is received from a social network user. A social network role-based query, derived from the specified user role identified within the role-based social network follow request, is executed. In response to executing the social network role-based query, role-based information of social network users within the social network is retrieved. Another social network user that matches the specified user role is identified based upon the retrieved role-based information of the social network users. Role-based social network following of the matching other social network user is configured for the requesting social network user.