Disclosed are systems and methods to enable a multiple users browsing content offerings on multiple devices to have their selections played by a content playback device using its own authentication credentials. The users can then continue to browse the content offerings on their multiple second displays without interrupting the content that is playing on the main content playback device. The method is an architecture design and implementation that allows users to navigate, browse, and search content offerings on a second display such as a smart phone, PC, laptop, tablet, internet appliance, or any other device with a capability to couple to a network. Concurrently, while a user is using the content playback device, another user can perform browsing activities on a second display and send a media selection to a primary content playback device of the user's choice for queueing and/or playback.