A method, computer-readable storage device and an apparatus for maximizing the capacity of a wireless network across a geographical area are disclosed. For example, the method monitors the wireless network and gathering network information and user endpoint device information for a geographical area comprising a plurality of cells of the wireless network, processes, for each cell, the network information and the user endpoint device information that is gathered and generating a cell specific traffic pattern, determines whether the capacity is below a threshold, and increases the capacity of the geographical area in accordance with the network information and the user endpoint device information that is processed for each cell, and the cell specific traffic pattern that is generated for each cell, when the capacity is below the threshold.