There is provided a conveyance system including a plurality of rollers, a plurality of motors, a plurality of measuring devices, and a controller. The controller is configured to carry out the processes of: determining a control input on each of the plurality of motors, inputting a drive signal according to the control input, calculating an estimated reaction force value for each of the rollers, calculating an estimated tension value for each pair of the adjacent rollers, calculating a tension control input for each pair, and calculating a state control input on a particular one of the rollers. The controller determines the control input on each of the plurality of motors based on the tension control input for each pair and the state control input on the particular roller.