Digital content, such as movies, television productions, and the like are processed and delivered based upon digital masters. The masters may be produced as the initial content, or any other content may be digitized to create the masters. An HD full aperture version is used to create a reduced set of masters that can be used to fill orders having a wide range of features and options. The HD full aperture version is combined with pan and scanned instructions parsed from original pan and scan files to permit automatic creation of the basic masters used to fill the orders, such as a letter box version, a 16:9 FF version, and a 4:3 FF version. The derived masters may be HD versions or SD versions. Upon receipt of orders, the proper version is selected and assembled with any other components that may be ordered by the customer. Ingestion of the masters may be delayed until order reception, and transcoding of the original master may also be delayed until order reception.