Method for determining the pose of a camera with respect to an object of a real environment for use in authoring/augmented reality application that includes generating a first image by the camera capturing a real object of a real environment, generating first orientation data from at least one orientation sensor associated with the camera or from an algorithm which analyzes the first image for finding and determining features which are indicative of an orientation of the camera, allocating a distance of the camera to the real object, generating distance data indicative of the allocated distance, determining the pose of the camera with respect to a coordinate system related to the real object of the real environment using the distance data and the first orientation data. May be performed with reduced processing requirements and/or higher processing speed, in mobile device such as mobile phones having display, camera and orientation sensor.