Disclosed herein is an information processing apparatus including: a native processing section adapted to perform processing based on a program stored therein so as to generate a native image as a processing result; a web processing section adapted to generate a web image based on data requested to a server; and a display image generation section adapted to generate a display image and output the display image to a display device, the display image including an element image making up at least part of the native image and an element image making up at least part of the web image, in which the native processing section and the web processing section move the element images in the same direction when the target to be operated by a user is switched between the native image and the web image to change the configuration of the display image.