Disclosed is a method, apparatus, system and computer program configured to process traffic data and provide relevant information to a driver of a vehicle. A method that is disclosed includes receiving probe data from mobile probes; deriving, from the received probe data, an approximate traffic jam shape and traffic jam area; determining when and at what point a vehicle enters the traffic jam area, and an estimated trajectory of the vehicle within the traffic jam area; and based on the step of determining, generating and sending a message to the vehicle informing the vehicle of at least an estimated time when the vehicle will exit the traffic jam area.