[Object] To provide a technology that can mitigate accurately the ghosting problem.[Solving Means] An image display control apparatus according to the present technology includes a control unit. The control unit switches a first mode for reducing a brightness of an image without inverting the brightness of the image fixedly displayed on a specific area of a screen to a second mode for inverting the brightness of the image and reducing the brightness of the image inverted, and controls a display such that the image is displayed on the area of the screen depending on the mode switched.