According to one embodiment, a liquid crystal display device includes a first substrate unit, a second substrate unit, and a liquid crystal layer. The first substrate unit includes a first pixel electrode and a second pixel electrode. The second pixel electrode is adjacent to the first pixel electrode in the first direction. The second pixel electrode is light-reflective. The second substrate unit includes a counter electrode. The counter electrode is light-transmissive. The liquid crystal layer is provided between the first substrate unit and the second substrate unit. The first pixel electrode includes a first electrode portion and a second electrode portion. The first electrode portion is light-reflective. At least a portion of the second electrode portion is provided between the first electrode portion and the second pixel electrode. A light reflectance of the second electrode portion is lower than a light reflectance of the first electrode portion.