Exemplary embodiments of the present disclosure suggest an apparatus and method for rapidly establishing an initial connection and exchanging data among wireless devices in a wireless communication system. According to the exemplary embodiments of the present disclosure, a certain wireless device for transmitting data may discover neighboring wireless devices and display locations of the discovered wireless devices as information in the form of a map. Then, a user can easily select a wireless device to transmit data to based on the information which is displayed in the form of the map as described above, and transmit desired data to the selected wireless device.