A device for communication includes a processor, a transmitter, and a receiver. The processor is configured to generate a traffic advertisement indicating availability of data to be sent to a plurality of devices. The traffic advertisement includes a unicast message addressed to a first device of the plurality of devices. The transmitter is configured to transmit the traffic advertisement during a paging window. The receiver is configured to receive, during a data transmission window that is subsequent to the paging window, a data request from a second device of the plurality of devices. The data request is responsive to the traffic advertisement. The transmitter is further configured to send first data to the second device responsive to the data request.