System for making and delivering a customized beverage product to a consumer having a user interface (102), a customization director (104) in communication with a customization data store (106) and the user interface (102), wherein the customization director (104) includes executable instructions for determining a user's customized formulation; and a beverage delivery system (109) in communication with the customization director (104), wherein the beverage delivery system (109) includes executable instructions for delivering a customized beverage product. Method for delivering a customized beverage product to an individual including the steps of obtaining consumer preference data; determining a consumer beverage formulation corresponding to the consumer preference data; and providing the consumer a customized beverage corresponding to the customized beverage formulation, utilizing one or more of delayed dilution, delayed mixing, and delayed filtering, in any order.