Disclosed is a method for downloading multimedia contents to an electronic picture frame. The present invention relates to a method for downloading multimedia contents to an electronic picture frame connected to a multimedia contents management server (hereinafter referred to as "management server") via a mobile communication network or a wire communication network, comprising the steps of A) classifying and storing the multimedia contents into a plurality of groups formed according to preference rating; B) extracting a predetermined number of multimedia contents to be downloaded to the electronic picture frame from the plurality of groups and generating a download list of the predetermined number of multimedia contents; C) transmitting the predetermined number of multimedia contents included in the download list to the electronic picture frame; D) when the downloading is completed, storing the time of downloading the predetermined number of multimedia contents for each of the predetermined number of multimedia contents; and E) when a predetermined requirement is satisfied in the management server, performing steps B) to D) repeatedly.