Reactive chemistries for warming personal care products are disclosed. In one embodiment, one reactant of the chemistry is encapsulated in a microencapsulated composition. Upon rupture, the microencapsulated composition releases the reactant and the reactant can contact a second reactant in the reactive chemistry, located in either an aqueous solution or a second microencapsulated composition, generating heat. The reactants of the reactive chemistries may be introduced into wet wipes such that, upon activation, the wet wipe solution is warmed resulting in a warm sensation on a user's skin.