The system and methods described herein deliver activity-based targeted messages to a device. In embodiments, a method comprises receiving a first signal; determining, based upon the first signal, a current location and speed of a device; determining an activity of a user of the device based upon at least one of the device's current location and current speed; selecting a message based upon the activity of the user; and transmitting the message. In embodiments, a system is presented comprising a receiver adapted to receive a first signal; a component adapted to determine, based upon the first signal, a current location and speed of a device; a component adapted to determine an activity of a user of the device based upon at least one of the device's current location and speed; a component adapted to select a message based upon the activity; and a transmitter adapted to transmit the message.