A foamer for use in dispensing a liquid product with a foam consistency. The foamer including a dispensing cover defining a foam outlet, a closure including a valve seat and being assembled with the dispensing cover, a mesh screen constructed and arranged for receiving a mixture of liquid product and air and being received by the closure and a housing assembled with the closure. The housing including a valve seal which is constructed and arranged to cooperate with the valve seat for managing air flow and a air channel insert which is received by the housing for directing air into a flow of liquid product.