A feeder device (10) of products with reduced longitudinal dimensions in machines for the tobacco industry comprises a main feeder roller (12) which rotates continuously and which has a plurality of active peripheral flutes (13) acting to hold a respective product; the main roller (12) is designed to pass the products on to respective flutes (2) on corresponding handling rollers (5) of a main line (3) of feed of the products (1 ) in the machine the device is associated with; the device (10) comprises means (14, 16) for continuously filling the peripheral flutes (13) of the main roller (12), the filling means (15, 17) comprising a plurality of feeding and passing-on means, in particular at least first means (15) and second means (17) for feeding and passing on corresponding groups (6) of the products (1) to corresponding groups (7) of flutes (13) located one after the other on the main roller (12).