Particular embodiments use the segmented bandwidth in downstream channels and upstream channels to manage a narrowcast service for subscribers. Particular embodiments include a channel manager that can process the signal from the headend to down-convert and filter narrowcast services that are sent in one or more of the downstream channels. Also, in the upstream direction, the channel manager can up-convert and stack narrowcast signals for sending to the headend. Further, in one embodiment, the narrowcast service may be provided using visible light communication (e.g., Li-Fi). Using visible light communication may overcome the last connection restrictions described in the background, such as end to end optical connections may be used. Further, using visible light communication may not interfere with other Wi-Fi links in the subscriber premises, such as existing MoCA connections, and may actually enhance the service at the subscriber premises.