A color-changing product includes a fabric. The fabric includes a first layer and a second layer. The first layer is arranged using at least one fiber. The at least one fiber includes (a) an electrically conductive core and (b) a coating disposed around and along the electrically conductive core. The second layer is printed onto the first layer. The second layer includes a foreground thermochromic pigment that is selectively activatable by providing an electrical current to the electrically conductive core of the at least one fiber to change at least one of a foreground color or a pattern of the second layer.