A haircare appliance has an air inlet, an air outlet, and an airflow generator for generating an airflow from the air inlet to the air outlet. The haircare appliance has a signal generator configured to generate a signal indicative of hair contacting the haircare appliance. The airflow generator comprises a first operating mode in which the airflow generator generates airflow at a first flow rate, and a second operating mode in which the airflow generator generates airflow at a second flow rate greater than the first flow rate. The airflow generator is configured to operate in the first operating mode in the absence of the signal and in the second operating mode in the presence of the signal.