In one embodiment, a method includes sending instructions for presenting a content recommendation associated with a virtual-reality (VR) application to a client system associated with a user, wherein the content recommendation comprises an interactable element for installing the VR application, receiving an indication of an activation of the interactable element for installing the VR application from the client system, and sending instructions for automatically downloading the VR application to the VR system to a VR system associated with the user responsive to the indication received from the client system, wherein the VR system is separate from the client system, the VR application being automatically installed on the VR system after downloading of the VR application to the VR system.