专利检索 ap:("INTEGRATED MEDIA MEASUREMENT I") AND inv:"ZITO TOM" 第 1 页

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发明公开
DETECTING AND MEASURING EXPOSURE TO MEDIA CONTENT ITEMS 审中-公开
标题翻译：检测和曝光测量媒体内容元素

公开(公告)号：EP1784711A4

公开(公告)日：2008-10-01

申请号：EP05793408

申请日：2005-08-31

申请人： INTEGRATED MEDIA MEASUREMENT I

发明人： ZITO TOM , KLEIN MARK D , ALCORN ALLAN E , FLETCHER GARY S JR

IPC分类号： G06F17/30 , G06Q30/00 , H04H1/00 , H04H60/58 , H04H60/63

CPC分类号： G06F17/30758 , G06F17/30743 , G06F17/30749 , G06Q30/02 , H04H60/58 , H04H60/63 , H04H2201/90 , H04N21/2407 , H04N21/26603 , H04N21/812

摘要： User exposure to media items is detected and measured. A mobile client device (101) carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.