公开(公告)号：EP4447462A2

公开(公告)日：2024-10-16

申请号：EP24197052.4

申请日：2019-11-26

申请人： Youview TV Ltd

发明人： GOLD, Martin Peter ,  RICHARDSON, John Robert

IPC分类号： H04N21/262

摘要： A method and apparatus are provided for selectively inserting replacement media content, such as advertisements, in scheduled media content for each of a plurality of client devices. The media content to be inserted is selected and downloaded to the respective client device and then a playback time for the downloaded media content is signalled to the client devices which can then play it at the playback time. Content is selected by one or more content selection servers connected to the plurality of client devices and a time provided in a previous response from a content selection server is used for each client device to request the media content selection.

公开(公告)号：EP3657804A1

公开(公告)日：2020-05-27

申请号：EP19211658.0

申请日：2019-11-26

申请人： Youview TV Ltd

发明人： GOLD, Martin Peter ,  RICHARDSON, John Robert

IPC分类号： H04N21/234 ,  H04N21/433 ,  H04N21/44 ,  H04N21/458 ,  H04N21/81 ,  H04N21/45 ,  H04N21/6543 ,  H04N21/262

摘要： A method and apparatus are provided for selectively inserting replacement media content, such as advertisements, in scheduled media content for each of a plurality of client devices. The media content to be inserted is selected and downloaded to the respective client device and then a playback time for the downloaded media content is signalled to the client devices which can then play it at the playback time. Content is selected by one or more content selection servers connected to the plurality of client devices and a time provided in a previous response from a content selection server is used for each client device to request the media content selection.